Bringing fresh produce to low income residents
By Rachel Iskow
Cecilia’s mom lives in a Sacramento inner-city neighborhood lacking a major grocery store. She can’t afford a car, and many months, she lacks the money for a bus pass to get her to a retail center in another neighborhood where produce is sold. The local mom and pop stores a couple of blocks away from her apartment carry bananas, mostly aging, a few apples, and perhaps wilting lettuce—this is on a good day. The cost of this produce in that small shop is double the price found in conventional grocery stores.
